Push notifications are one of the keys to connecting with your fans and customers using your app. While users may not necessarily launch your app frequently, notifications can help you keep the lines of communication open, especially through offers, discounts, event alerts, and other strategies. That way, your app becomes a sounding beacon that helps you maximize bonds with your user base. Our new push notification system makes this process easier than ever before, while ensuring that your business looks really good each time customers see you on their mobile devices.

The U.S. still accounts for more IT consumption than any other region, in terms of total spending. The fastest-growing region, however, might surprise you. While the population numbers in Asia often make it a growth leader, Latin America will actually soon see the largest increase in IT spending. By 2014, it is projected to be the fastest-growing region, with IT spending increasing at a rate of nearly 11%.

Flurry has recorded roughly 1.3 trillion in-app events, worldwide, over approximately 300,000 apps, published by 100,000 developers, across a billion devices. These include actions taken inside apps that serve functions such as retail, logistics, travel, social networking, gaming, music, and more. In short, people are playing, getting things done, and performing almost every type of activity they can through apps on their smartphones, and they’re doing it all in record-breaking numbers month after month. Some of you are even reading this article on a smartphone right now! (And when you’re done, you might even type in a comment, or share the post via a social media button. Only the very coolest readers will do this, of course. We understand that not every reader can be that cool).

If you’ve ever read an article online, checked out a post from a business you “Like” on Facebook, or bought something from a business after viewing their video tutorial on YouTube, you’ve proven the value of having a community content approach. Content marketing is the use of informational or entertaining content to reach customers (traditional marketing, on the other hand, relies on direct selling and communication of product or service benefits in order to solicit a sale). Content marketing makes use of a wide variety of media, such as press releases, videos, white papers, ebooks, infographics, case studies, how-tos, Q&As, and more.

As mobile device usage and web browsing explode, and head to overtake desktop usage, it’s becoming essential for small businesses to “go mobile.” Whether this is done by creating a mobile app or a mobile website, here are five reasons that small businesses can no longer afford to ignore the mobile world.