The spiritual life isn’t just confined to holy days – it’s meant to be a full-time commitment to a way of life. This makes mobile the perfect platform for churches to expand into. Mobile devices are now with us all the time, and are in many ways our closest connection to the rest of the world. By launching a mobile app, a church (or any religious organization), can offer a 24/7 community connection to its members.

If you’ve ever read an article online, checked out a post from a business you “Like” on Facebook, or bought something from a business after viewing their video tutorial on YouTube, you’ve proven the value of having a community content approach. Content marketing is the use of informational or entertaining content to reach customers (traditional marketing, on the other hand, relies on direct selling and communication of product or service benefits in order to solicit a sale). Content marketing makes use of a wide variety of media, such as press releases, videos, white papers, ebooks, infographics, case studies, how-tos, Q&As, and more.